Privacy policy

At BELOORO, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the rights available to you when you visit our website, contact us, or make a purchase.

1. Who We Are

BELOORO is operated by:

Brand: BELOORO
Operated by: BELLOORO LTD
Company Number: 13429636

Registered Business Address:
Office 20127, 182–184 High Street North
East Ham, London
E6 2JA
United Kingdom

Email: support@belooro.com
Phone: +44 7462 221298

BELLOORO LTD is responsible for the personal information described in this Privacy Policy.

2. Information We Collect

When you browse our website, contact us, or place an order, we may collect information such as:

Your name
Email address
Phone number
Billing address
Shipping address
Order and purchase information
Information you provide when contacting customer support
Device, browser, IP address, and website usage information
Cookie and similar technology information
Payment-related information necessary to process your order

Payments are processed securely through Stripe. We do not store your complete payment card details on our own servers.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders
Process payments
Arrange shipping and delivery
Send order confirmations and order updates
Provide customer service and respond to enquiries
Process cancellations, returns, exchanges, and refunds
Prevent fraud and protect the security of our website and customers
Maintain business and transaction records
Improve our website, products, and customer experience
Comply with applicable legal and regulatory obligations
Send marketing or promotional communications where you have agreed to receive them or where otherwise permitted by applicable law

You can unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication or by contacting us.

4. Legal Bases for Processing

Where applicable under UK data protection law, we process personal information on one or more of the following grounds:

Contract: where processing is necessary to process and fulfil your order or provide a service you requested
Legal obligation: where we need to process information to comply with applicable laws and regulations
Legitimate interests: where processing is reasonably necessary to operate, secure, and improve our business and services, provided those interests do not override your rights
Consent: where you have given us permission, such as for certain marketing activities or non-essential cookies where consent is required

Where processing is based on consent, you may withdraw your consent at any time.

5. Payment Processing

Payments on our website are securely processed through Stripe.

Stripe may collect and process payment and transaction information in accordance with its own privacy practices.

BELOORO does not store your complete payment card number or security code on its own servers.

6. Sharing Your Information

We may share personal information with trusted third-party service providers where necessary to operate our business and provide our services.

These may include providers that assist us with:

Payment processing
Order fulfilment and delivery
Website hosting and technical services
Customer support
Analytics and website performance
Fraud prevention and security
Professional, accounting, or legal services where necessary

For order fulfilment and delivery, we may share the information necessary to process and deliver your order, such as your name, delivery address, contact details, and order information, with our suppliers and fulfilment providers in China.

We only share information that is reasonably necessary for these services.

We may also disclose personal information where required by law, regulation, legal process, or a lawful request from a public authority.

We do not sell your personal information.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, improve performance, and support relevant marketing activities.

Where required by applicable law, we will request your consent before using non-essential cookies or similar technologies.

You can manage your cookie preferences through available website controls or through your browser settings.

Disabling certain cookies may affect the functionality of some parts of the website.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining business records, resolving disputes, preventing fraud, and complying with legal, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information and the reason it is being processed.

When personal information is no longer required, we take reasonable steps to delete, anonymise, or securely dispose of it where appropriate.

9. Data Security

We take reasonable technical and organisational measures to help protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

10. International Data Transfers

Some service providers used to operate our business, including certain suppliers and fulfilment providers in China, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are used where required by applicable data protection law.

11. Your Privacy Rights

Depending on the circumstances and applicable UK data protection law, you may have rights relating to your personal information, including the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain types of processing
Request transfer of certain personal information where applicable
Withdraw consent where processing is based on consent

To exercise any applicable privacy rights, please contact us at support@belooro.com.

We may need to verify your identity before completing certain requests.

You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO) if you believe your personal information has been handled in a way that does not comply with applicable data protection law.

12. Third-Party Services and Links

Our website may use or link to third-party services.

These third parties may process information in accordance with their own privacy policies. We are not responsible for the privacy practices of independent third-party websites that you choose to visit.